Column by Rico Daandels – CEO
Market Insights
What if disruption is the new normal?
What if disruption isn’t just an occasional challenge but the new normal everyone must face? In 2026, the bulk logistics industry is confronting challenges. As a result, supply chains will be constantly redesigned. How can businesses navigate such relentless change and turn uncertainty into opportunity?
As a sector, we are facing ongoing changes, from new tariffs and climate challenges to failed harvests and restricted trade routes. This means we must embrace agility at our core and build contingency plans that allow us to remain effective even in disruption. We need to design solutions that make us less vulnerable and more resilient to constant shifts. Only then can we create flexible, short term pricing models that keep pace with an ever-changing market. Disruption is no longer a threat but a reality to integrate into how we operate.