In an attempt to emphasise those aspects of providing logistic services that we consider most important, Van den Bosch Transporten opened its Marketing Communications department in January 2005.
This department was set up with a view to accommodate means of communication such as Bulk in Motion, our website, intranet and the staff magazine centrally, while also professionalise these tools of communications. With their refreshing views on the business, Inge Kanters and Annemarie Smits now support the organisation in the areas of both internal and external marketing and communications. The department offers the organisation a sound basic from which to adopt a plan-based and structural approach to marketing and communications.
Van den Bosch Transporten shall endeavour to boost the somewhat outmoded image of the transport sector. By adopting a rather unorthodox concept, we shall attempt to highlight transport from a different perspective. These new developments in the field of marketing should become clear to you during the course of 2005.